Player profileBethune-Cookman Men's Basketball
Bethune-Cookman · Men's Basketball
Seneca Willoughby
G · Senior · #3 · 6' 3" · 185 lbs
From Philadelphia, PA
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Estimated NIL value
$364.3K
Bethune-Cookman · Men's Basketball
Seneca Willoughby
G · Senior · #3 · 6' 3" · 185 lbs
From Philadelphia, PA
Loading live player file…
Estimated NIL value
$364.3K
Bethune-Cookman · Men's Basketball
G · Senior · #3 · 6' 3" · 185 lbs
From Philadelphia, PA
Live player file
Latest source check Aug 30, 2026
Position
Guard
Class
Senior
Jersey
#3
Height
6' 3"
Weight
185 lbs
Hometown
Philadelphia, PA
Estimated NIL value
$364.3K
Modeled from role, roster, recruiting, current market evidence, and school-pool reconciliation.
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Seneca Willoughby is a 6' 3" 185 lbs Senior Guard for Bethune-Cookman and is listed by ESPN from Philadelphia, PA. Seneca Willoughby ranks 1st within the current Bethune-Cookman men's basketball roster. The modeled value is $364.3K, with $364.3K allocated to reconcile the sport pool.
Pool share by sport
22.8%
Men's Basketball pool: $1.6M
Pool share of school
8.2%
Bethune-Cookman roster market: $4.45M
Roster dollars tracked
$1.6M
Bethune-Cookman Men's Basketball pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Roster status
Active
Current listing
Bethune-Cookman Wildcats
2026 season production
ESPN player feedSeason Averages
29
GP
25
GS
25.4
MIN
1.1-3.5
Field goals
32.4
FG%
0.8-2.4
3PT
Season Totals
33-102
Field goals
32.4
FG%
24-70
3PT
34.3
3P%
30-41
FT
73.2
FT%
Season Misc Totals
0
DD2
0
TD3
0
DQ
0
EJECT
1
TECH
0
FLAG
Career history
| Season | Team | GP | GS | MIN | FG | FG% | 3PT | 3P% | FT |
|---|---|---|---|---|---|---|---|---|---|
| 2024 | Bethune-Cookman Wildcats | 34 | 8 | 15.7 | 1.0-2.7 | 37.6 | 0.6-1.6 | 38.2 | 0.8-1.2 |
| 2025 | Bethune-Cookman Wildcats | 32 | 17 | 26.3 | 1.5-4.0 | 38.6 | 0.9-2.5 | 35.0 | 0.9-1.4 |
| 2026 | Bethune-Cookman Wildcats | 29 | 25 | 25.4 | 1.1-3.5 | 32.4 | 0.8-2.4 | 34.3 | 1.0-1.4 |
| Career | All teams | 95 | 50 | 22.2 | 1.2-3.4 | 36.3 | 0.8-2.2 | 35.6 | 0.9-1.4 |
| Season | Team | FG | FG% | 3PT | 3P% | FT | FT% | OR | DR |
|---|---|---|---|---|---|---|---|---|---|
| 2024 | Bethune-Cookman Wildcats | 35-93 | 37.6 | 21-55 | 38.2 | 28-42 | 66.7 | 13 | 50 |
| 2025 | Bethune-Cookman Wildcats | 49-127 | 38.6 | 28-80 | 35.0 | 30-46 | 65.2 | 34 | 73 |
| 2026 | Bethune-Cookman Wildcats | 33-102 |
| Season | Team | DD2 | TD3 | DQ | EJECT | TECH | FLAG | AST/TO | STL/TO |
|---|---|---|---|---|---|---|---|---|---|
| 2024 | Bethune-Cookman Wildcats | 0 | 0 | 0 | 0 | 1 | 0 | 1.1 | 0.8 |
| 2025 | Bethune-Cookman Wildcats | 0 | 0 | 1 | 0 | 2 | 0 | 2.4 | 0.8 |
| 2026 | Bethune-Cookman Wildcats | 0 |
Latest games
Prairie View A&M PanthersMar 11, 2026 · 71-67L
Florida A&M RattlersMar 6, 2026 · 81-77W
Southern JaguarsFeb 28, 2026 · 82-79W
Grambling TigersFeb 26, 2026 · 76-71W
Alabama A&M BulldogsFeb 21, 2026 · 85-76W
Alabama State HornetsFeb 20, 2026 · 82-71L
Jackson State TigersFeb 17, 2026 · 91-86L
Alcorn State BravesFeb 14, 2026 · 57-55Sideline Data Desk
Lead guards receive a premium for possession control, scoring creation, and year-round visibility in the transfer and commercial markets. For Seneca Willoughby, the current roster role, class, recruiting signal, program market, and available market evidence produce a $364.3K headline case.
The visible base estimate is $364.3K. The pool-accounting allocation is $364.3K, equal to about 22.8% of the Bethune-Cookman men's basketball market. The player ranks 1st on that roster.
We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.
Other Bethune-Cookman G estimates.
| 32.4 |
| 24-70 |
| 34.3 |
| 30-41 |
| 73.2 |
| 10 |
| 88 |
| Career | All teams | 117-322 | 36.3 | 73-205 | 35.6 | 88-129 | 68.2 | 57 | 211 |
| 0 |
| 0 |
| 0 |
| 1 |
| 0 |
| 1.9 |
| 0.6 |
| Career | All teams | 0 | 0 | 1 | 0 | 4 | 0 | 1.8 | 0.7 |
