Player profileArizona State Men's Basketball
Arizona State · Men's Basketball
Bryce Ford
G · Junior · #4 · 6' 4" · 190 lbs
From Scottsdale, AZ
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Estimated NIL value
$65.5K
Arizona State · Men's Basketball
Bryce Ford
G · Junior · #4 · 6' 4" · 190 lbs
From Scottsdale, AZ
Loading live player file…
Estimated NIL value
$65.5K
Arizona State · Men's Basketball
G · Junior · #4 · 6' 4" · 190 lbs
From Scottsdale, AZ
Estimated NIL value
$65.5K
Modeled from role, roster, recruiting, current market evidence, and school-pool reconciliation.
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Bryce Ford is a 6' 4" 190 lbs Junior Guard for Arizona State and is listed by ESPN from Scottsdale, AZ. Bryce Ford ranks 5th within the current Arizona State men's basketball roster. The modeled value is $65.5K, with $65.5K allocated to reconcile the sport pool.
Pool share by sport
1.7%
Men's Basketball pool: $3.85M
Pool share of school
0.2%
Arizona State roster market: $31.75M
Roster dollars tracked
$3.85M
Arizona State Men's Basketball pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Live player file
Latest source check Aug 30, 2026
Position
Guard
Class
Junior
Jersey
#4
Height
6' 4"
Weight
190 lbs
Hometown
Scottsdale, AZ
Roster status
Active
Current listing
Arizona State Sun Devils
2026 season production
ESPN player feedSeason Averages
27
GP
20
GS
22.4
MIN
2.3-6.1
Field goals
37.6
FG%
1.2-3.8
3PT
Season Totals
62-165
Field goals
37.6
FG%
32-102
3PT
31.4
3P%
29-35
Career history
| Season | Team | GP | GS | MIN | FG | FG% | 3PT | 3P% | FT |
|---|---|---|---|---|---|---|---|---|---|
| 2024 | Toledo Rockets | 27 | 0 | 8.4 | 0.9-1.9 | 46.0 | 0.4-1.0 | 46.2 | 0.4-0.4 |
| 2025 | Toledo Rockets | 33 | 21 | 21.8 | 2.4-5.5 | 43.1 | 1.1-2.8 |
Latest games
Sideline Data Desk
Lead guards receive a premium for possession control, scoring creation, and year-round visibility in the transfer and commercial markets. For Bryce Ford, the current roster role, class, recruiting signal, program market, and available market evidence produce a $65.5K headline case.
The visible base estimate is $65.5K. The pool-accounting allocation is $65.5K, equal to about 1.7% of the Arizona State men's basketball market. The player ranks 5th on that roster.
We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.
Other Arizona State G estimates.
FT
82.9
FT%
Season Misc Totals
0
DD2
0
TD3
0
DQ
0
EJECT
0
TECH
0
FLAG
| 37.2 |
| 1.3-1.5 |
| 2026 | Arizona State Sun Devils | 27 | 20 | 22.4 | 2.3-6.1 | 37.6 | 1.2-3.8 | 31.4 | 1.1-1.3 |
| Career | All teams | 87 | 41 | 17.8 | 1.9-4.6 | 41.2 | 0.9-2.6 | 35.6 | 1.0-1.1 |
| Season | Team | FG | FG% | 3PT | 3P% | FT | FT% | OR | DR |
|---|---|---|---|---|---|---|---|---|---|
| 2024 | Toledo Rockets | 23-50 | 46.0 | 12-26 | 46.2 | 12-12 | 100.0 | 5 | 22 |
| 2025 | Toledo Rockets | 78-181 | 43.1 | 35-94 | 37.2 | 42-49 | 85.7 | 22 | 72 |
| 2026 | Arizona State Sun Devils | 62-165 | 37.6 | 32-102 | 31.4 | 29-35 | 82.9 | 7 | 37 |
| Career | All teams | 163-396 | 41.2 | 79-222 | 35.6 | 83-96 | 86.5 | 34 | 131 |
| Season | Team | DD2 | TD3 | DQ | EJECT | TECH | FLAG | AST/TO | STL/TO |
|---|---|---|---|---|---|---|---|---|---|
| 2024 | Toledo Rockets | 0 | 0 | 0 | 0 | 0 | 0 | 2.0 | 0.3 |
| 2025 | Toledo Rockets | 0 | 0 | 0 | 0 | 1 | 0 | 1.3 | 0.7 |
| 2026 | Arizona State Sun Devils | 0 | 0 | 0 | 0 | 0 | 0 | 1.4 | 0.8 |
| Career | All teams | 0 | 0 | 0 | 0 | 1 | 0 | 1.4 | 0.6 |
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