Player profileLouisville Football
Louisville · Football
Payton Cook
WR · Freshman · #84 · 6' 1" · 190 lbs · 3★ recruit
From Akron, OH
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Estimated NIL value
$179K
Louisville · Football
Payton Cook
WR · Freshman · #84 · 6' 1" · 190 lbs · 3★ recruit
From Akron, OH
Loading live player file…
Estimated NIL value
$179K
Louisville · Football
WR · Freshman · #84 · 6' 1" · 190 lbs
Live player file
Last updated Aug 30, 2026
Position
Wide Receiver
Class
Freshman
Jersey
#84
Height
6' 1"
Weight
190 lbs
Hometown
Akron, OH
Roster status
Active
Current listing
From Akron, OH
Estimated NIL value
$179K
Modeled from role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $152K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Payton Cook is a 6' 1" 190 lbs Freshman Wide Receiver for Louisville and is listed by ESPN from Akron, OH. Payton Cook ranks 25th within the current Louisville football roster. The modeled value is $179K, with $152K allocated to reconcile the sport pool.
Pool share by sport
0.8%
Football pool: $18.15M
Pool share of school
0.4%
Louisville roster market: $36.95M
Roster dollars tracked
$18.15M
Louisville Football pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Louisville Cardinals
Recruit rating
3-star
Recruiting profile
3-star / No. 665 nationally
Rating: 0.8822
High school: Archbishop Hoban
From: Akron, OH
Class: 2026 / WR
Sideline Data Desk
The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For Payton Cook, the current roster role, class, recruiting signal, program market, and available market evidence produce a $179K headline case.
The visible base estimate is $179K. The pool-accounting allocation is $152K, equal to about 0.8% of the Louisville football market. The player ranks 25th on that roster.
We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.
Other Louisville WR estimates.
