Player profileNorthwestern Men's Basketball
Northwestern · Men's Basketball
Jayden Reid
G · Junior · #4 · 5' 10" · 160 lbs
From Westbury, NY
Loading live player file…
Estimated NIL value
$913K
Northwestern · Men's Basketball
Jayden Reid
G · Junior · #4 · 5' 10" · 160 lbs
From Westbury, NY
Loading live player file…
Estimated NIL value
$913K
Northwestern · Men's Basketball
G · Junior · #4 · 5' 10" · 160 lbs
From Westbury, NY
Live player file
Latest source check Aug 29, 2026
Position
Guard
Class
Junior
Jersey
#4
Height
5' 10"
Weight
160 lbs
Hometown
Westbury, NY
Estimated NIL value
$913K
Modeled from role, roster, recruiting, current market evidence, and school-pool reconciliation.
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Jayden Reid is a 5' 10" 160 lbs Junior Guard for Northwestern and is listed by ESPN from Westbury, NY. Jayden Reid ranks 1st within the current Northwestern men's basketball roster. The modeled value is $913K, with $913K allocated to reconcile the sport pool.
Pool share by sport
24.3%
Men's Basketball pool: $3.75M
Pool share of school
3.7%
Northwestern roster market: $24.95M
Roster dollars tracked
$3.75M
Northwestern Men's Basketball pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Roster status
Active
Current listing
Northwestern Wildcats
2026 season production
ESPN player feedSeason Averages
34
GP
28
GS
25.8
MIN
3.4-8.6
Field goals
39.0
FG%
0.9-3.0
3PT
Season Totals
114-292
Field goals
39.0
FG%
32-101
3PT
31.7
3P%
82-100
FT
82.0
FT%
Season Misc Totals
0
DD2
0
TD3
0
DQ
0
EJECT
1
TECH
0
FLAG
Career history
| Season | Team | GP | GS | MIN | FG | FG% | 3PT | 3P% | FT |
|---|---|---|---|---|---|---|---|---|---|
| 2024 | South Florida Bulls | 33 | 13 | 22.9 | 2.0-4.5 | 43.6 | 0.9-1.8 | 47.5 | 1.9-2.5 |
| 2025 | South Florida Bulls | 31 | 23 | 29.1 | 4.0-10.2 | 39.2 | 1.8-5.1 | 35.8 | 2.7-3.5 |
| 2026 | Northwestern Wildcats | 34 | 28 | 25.8 | 3.4-8.6 | 39.0 | 0.9-3.0 | 31.7 | 2.4-2.9 |
| Career | All teams | 98 | 64 | 25.9 | 3.1-7.7 | 40.0 | 1.2-3.3 | 36.8 | 2.4-3.0 |
| Season | Team | FG | FG% | 3PT | 3P% | FT | FT% | OR | DR |
|---|---|---|---|---|---|---|---|---|---|
| 2024 | South Florida Bulls | 65-149 | 43.6 | 29-61 | 47.5 | 64-83 | 77.1 | 5 | 71 |
| 2025 | South Florida Bulls | 124-316 | 39.2 | 57-159 | 35.8 | 85-108 | 78.7 | 11 | 70 |
| 2026 | Northwestern Wildcats | 114-292 |
| Season | Team | DD2 | TD3 | DQ | EJECT | TECH | FLAG | AST/TO | STL/TO |
|---|---|---|---|---|---|---|---|---|---|
| 2024 | South Florida Bulls | 1 | 0 | 0 | 0 | 0 | 0 | 2.1 | 0.8 |
| 2025 | South Florida Bulls | 1 | 0 | 0 | 0 | 1 | 0 | 1.4 | 0.7 |
| 2026 | Northwestern Wildcats | 0 |
Latest games
Purdue BoilermakersMar 12, 2026 · 81-68W
Indiana HoosiersMar 11, 2026 · 74-61W
Penn State Nittany LionsMar 10, 2026 · 76-66L
Minnesota Golden GophersMar 8, 2026 · 67-66LPurdue BoilermakersMar 5, 2026 · 70-66W
Oregon DucksFeb 28, 2026 · 63-62WIndiana HoosiersFeb 25, 2026 · 72-68W
Maryland TerrapinsFeb 19, 2026 · 78-74Sideline Data Desk
Lead guards receive a premium for possession control, scoring creation, and year-round visibility in the transfer and commercial markets. For Jayden Reid, the current roster role, class, recruiting signal, program market, and available market evidence produce a $913K headline case.
The visible base estimate is $913K. The pool-accounting allocation is $913K, equal to about 24.3% of the Northwestern men's basketball market. The player ranks 1st on that roster.
We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.
Other Northwestern G estimates.
| 39.0 |
| 32-101 |
| 31.7 |
| 82-100 |
| 82.0 |
| 10 |
| 38 |
| Career | All teams | 303-757 | 40.0 | 118-321 | 36.8 | 231-291 | 79.4 | 26 | 179 |
| 0 |
| 0 |
| 0 |
| 1 |
| 0 |
| 2.7 |
| 0.5 |
| Career | All teams | 2 | 0 | 0 | 0 | 2 | 0 | 2.0 | 0.7 |
