Player profileGardner-Webb Men's Basketball
Gardner-Webb · Men's Basketball
DJ Jefferson
G · Junior · #4 · 6' 4" · 220 lbs
From Richardson, TX
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Estimated NIL value
$320K
Gardner-Webb · Men's Basketball
DJ Jefferson
G · Junior · #4 · 6' 4" · 220 lbs
From Richardson, TX
Loading live player file…
Estimated NIL value
$320K
Gardner-Webb · Men's Basketball
G · Junior · #4 · 6' 4" · 220 lbs
From Richardson, TX
Live player file
Latest source check Aug 30, 2026
Position
Guard
Class
Junior
Jersey
#4
Height
6' 4"
Weight
220 lbs
Hometown
Richardson, TX
Estimated NIL value
$320K
Modeled from role, roster, recruiting, current market evidence, and school-pool reconciliation.
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
DJ Jefferson is a 6' 4" 220 lbs Junior Guard for Gardner-Webb and is listed by ESPN from Richardson, TX. DJ Jefferson ranks 2nd within the current Gardner-Webb men's basketball roster. The modeled value is $320K, with $320K allocated to reconcile the sport pool.
Pool share by sport
17.3%
Men's Basketball pool: $1.85M
Pool share of school
7.0%
Gardner-Webb roster market: $4.6M
Roster dollars tracked
$1.85M
Gardner-Webb Men's Basketball pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Roster status
Active
Current listing
Gardner-Webb Runnin' Bulldogs
2026 season production
ESPN player feedSeason Averages
27
GP
3
GS
16.7
MIN
2.8-6.6
Field goals
41.9
FG%
1.2-3.5
3PT
Season Totals
75-179
Field goals
41.9
FG%
33-94
3PT
35.1
3P%
22-35
FT
62.9
FT%
Season Misc Totals
0
DD2
0
TD3
0
DQ
0
EJECT
1
TECH
0
FLAG
Career history
| Season | Team | GP | GS | MIN | FG | FG% | 3PT | 3P% | FT |
|---|---|---|---|---|---|---|---|---|---|
| 2024 | Tennessee Volunteers | 1 | 0 | 3.0 | 1.0-1.0 | 100.0 | 1.0-1.0 | 100.0 | 0.0-0.0 |
| 2025 | Longwood Lancers | 13 | 0 | 7.3 | 1.4-3.0 | 46.2 | 0.5-1.7 | 27.3 | 0.5-0.5 |
| 2026 | Gardner-Webb Runnin' Bulldogs | 27 | 3 | 16.7 | 2.8-6.6 | 41.9 | 1.2-3.5 | 35.1 | 0.8-1.3 |
| Career | All teams | 41 | 3 | 13.4 | 2.3-5.3 | 42.9 | 1.0-2.9 | 34.2 | 0.7-1.0 |
| Season | Team | FG | FG% | 3PT | 3P% | FT | FT% | OR | DR |
|---|---|---|---|---|---|---|---|---|---|
| 2024 | Tennessee Volunteers | 1-1 | 100.0 | 1-1 | 100.0 | 0-0 | 0.0 | 0 | 2 |
| 2025 | Longwood Lancers | 18-39 | 46.2 | 6-22 | 27.3 | 6-7 | 85.7 | 4 | 26 |
| 2026 | Gardner-Webb Runnin' Bulldogs | 75-179 |
| Season | Team | DD2 | TD3 | DQ | EJECT | TECH | FLAG | AST/TO | STL/TO |
|---|---|---|---|---|---|---|---|---|---|
| 2024 | Tennessee Volunteers | 0 | 0 | 0 | 0 | 0 | 0 | 0.0 | 0.0 |
| 2025 | Longwood Lancers | 0 | 0 | 0 | 0 | 0 | 0 | 0.8 | 1.3 |
| 2026 | Gardner-Webb Runnin' Bulldogs | 0 |
Latest games
South Carolina Upstate SpartansFeb 28, 2026 · 71-61L
UNC Asheville BulldogsFeb 27, 2026 · 77-71L
Radford HighlandersFeb 20, 2026 · 82-70L
Charleston Southern BuccaneersFeb 17, 2026 · 75-66L
High Point PanthersFeb 14, 2026 · 112-87L
Winthrop EaglesFeb 13, 2026 · 103-85L
Presbyterian Blue HoseFeb 7, 2026 · 68-62L
Longwood LancersFeb 5, 2026 · 86-66Sideline Data Desk
Lead guards receive a premium for possession control, scoring creation, and year-round visibility in the transfer and commercial markets. For DJ Jefferson, the current roster role, class, recruiting signal, program market, and available market evidence produce a $320K headline case.
The visible base estimate is $320K. The pool-accounting allocation is $320K, equal to about 17.3% of the Gardner-Webb men's basketball market. The player ranks 2nd on that roster.
We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.
Other Gardner-Webb G estimates.
| 41.9 |
| 33-94 |
| 35.1 |
| 22-35 |
| 62.9 |
| 13 |
| 63 |
| Career | All teams | 94-219 | 42.9 | 40-117 | 34.2 | 28-42 | 66.7 | 17 | 91 |
| 0 |
| 0 |
| 0 |
| 1 |
| 0 |
| 0.3 |
| 0.4 |
| Career | All teams | 0 | 0 | 0 | 0 | 1 | 0 | 0.4 | 0.5 |
