Quarterbacks receive the strongest football premium because role scarcity, weekly visibility, and offensive control compound their market value. For EJ Colson Jr., the current roster role, class, recruiting signal, program market, and available market evidence produce a $165K headline case.

The visible base estimate is $165K. The pool-accounting allocation is $593K, equal to about 27.0% of the UTEP football market. The player ranks 1st on that roster.

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NIL coverage and deal chatter

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