Utah · football

Frankie Goodson

RB · Junior · #35 · 6' 0" · 213 lbs

From Holladay, UT

Estimated 2026 NIL Value

$98K to $250K

Midpoint estimate: $180Kmedium confidence

How we got there

Utah total NIL spend$23M
Football pool share$17.94M
Average per roster spot$170.9K
Position (RB) multiplier1.70x
Class year (Junior) multiplier1.05x
Jersey heuristic1.00x
Roster role proxy1.75x

Estimates use school spend, sport pool share, roster role/depth proxies, and player-specific multipliers. Confirmed top-100 values override the model; all other values are independent estimates, not official disclosures.

Other Utah RBs

Daniel Bray

Freshman · #13

$130K

Bryce Duke

Senior · #25

$195K

Devin Green

Sophomore · #27

$160K

Raycine Guillory

Freshman · #0

$62K

Wayshawn Parker

Sophomore · #1

$88K

NaQuari Rogers

Senior · #21

$94K

ESPN profile