The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For TK Keyes, the current roster role, class, recruiting signal, program market, and available market evidence produce a $167K headline case.

The visible base estimate is $167K. The pool-accounting allocation is $147.5K, equal to about 2.9% of the Troy football market. The player ranks 9th on that roster.

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NIL coverage and deal chatter

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