Texas Tech · basketball

Donovan Atwell

G · Senior · #12 · 6' 5" · 200 lbs

From Huntersville, NC

Estimated 2026 NIL Value

$445K to $1.3M

Midpoint estimate: $810Kmedium confidence

How we got there

Texas Tech total NIL spend$47M
Basketball pool share$6.11M
Average per roster spot$407.3K
Position (G) multiplier2.40x
Class year (Senior) multiplier1.50x
Jersey heuristic1.10x

Estimates use public school spend, sport pool share, and player-specific multipliers. They do not include individual collective deals or production stats, so real values can vary.

Other Texas Tech Gs

Tyeree Bryan

Senior · #1

$990K

Jack Francis

Senior · #10

$810K

Nolan Groves

Freshman · #8

$295K

Jazz Henderson

Freshman · #2

$295K

Leon Horner

Sophomore · #6

$560K

Jaylen Petty

Freshman · #11

$240K

ESPN profile