The Sideline NIL ReportTennessee Football
Tennessee sideline stock
TK Keys
WR · Freshman · #5 · 6' 2" · 198 lbs
From Hattiesburg, MS
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Sideline market estimate
$1M
Tennessee sideline stock
TK Keys
WR · Freshman · #5 · 6' 2" · 198 lbs
From Hattiesburg, MS
Loading live player file…
Sideline market estimate
$1M
Tennessee sideline stock
WR · Freshman · #5 · 6' 2" · 198 lbs
★★★★Live player file
Latest source check Aug 15, 2026
Position
Wide Receiver
Class
Freshman
Jersey
#5
Height
6' 2"
Weight
198 lbs
Hometown
From Hattiesburg, MS
Sideline market estimate
$1M
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation; reviewed August 9, 2026.
Market benchmark: On3 published estimate .
Confidence meter
High confidenceThe Sideline's estimate is strongly supported by current market evidence, roster role, and school-level spending context.
TK Keys is a 6' 2" 198 lbs Freshman Wide Receiver for Tennessee and is listed by ESPN from Hattiesburg, MS. The Sideline places the player 7th within the current Tennessee football roster and No. 340 nationally across the tracked NIL market. The $1M headline is The Sideline's best current estimate, calibrated against current market evidence reviewed August 9, 2026. It is not a reported contract or salary figure.
Pool share by sport
3.6%
Football pool: $27.6M
Pool share of school
2.2%
Tennessee roster market: $45.2M
Roster dollars tracked
$27.6M
Tennessee Football pool-accounting sum
Coverage hits
1
Recent NIL-related articles found
Hattiesburg, MS
Roster status
Active
Current listing
Tennessee Volunteers
Recruit rating
5-star
Recruiting profile
5-star / No. 13 nationally
Rating: 0.9933
High school: Hattiesburg
From: Hattiesburg, MS
Class: 2026 / WR
Sideline Data Desk
The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For TK Keys, the current roster role, class, recruiting signal, program market, and available market evidence produce a $1M headline case.
The visible base estimate is $1M. The pool-accounting allocation is $1M, equal to about 3.6% of the Tennessee football market. The player ranks 7th on that roster and No. 340 in The Sideline's national player index.
We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.
Other Tennessee WR estimates.
