Tennessee · football

Justin Baker

RB · Freshman · #20 · 5' 10" · 210 lbs

From Stone Mountain, GA

Estimated 2026 NIL Value

$88K to $255K

Midpoint estimate: $160Kmedium confidence

How we got there

Tennessee total NIL spend$50M
Football pool share$39M
Average per roster spot$371.4K
Position (RB) multiplier2.60x
Class year (Freshman) multiplier0.45x
Jersey heuristic1.10x

Estimates use public school spend, sport pool share, and player-specific multipliers. They do not include individual collective deals or production stats, so real values can vary.

Other Tennessee RBs

Hunter Barnes

Junior · #24

$445K

DeSean Bishop

Sophomore · #18

$300K

Peyton Lewis

Sophomore · #2

$370K

Daune Morris

Freshman · #19

$160K

Star Thomas

Senior · #9

$650K

ESPN profile