Market value reflects projected role, roster scarcity, recruiting profile, competitive level, and commercial visibility. For Juke Harris, the current roster role, class, recruiting signal, program market, and available market evidence produce a $4M headline case.

The visible base estimate is $4M. The pool-accounting allocation is $4M, equal to about 38.5% of the Tennessee men's basketball market. The player ranks 1st on that roster and No. 19 in The Sideline's national player index.