The Sideline NIL ReportSyracuse Men's Basketball
Syracuse sideline stock
J.J. Starling
G · Senior · #2 · 6' 4" · 206 lbs
From Baldwinsville, NY
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Sideline market estimate
$1.1M
Syracuse sideline stock
J.J. Starling
G · Senior · #2 · 6' 4" · 206 lbs
From Baldwinsville, NY
Loading live player file…
Sideline market estimate
$1.1M
Syracuse sideline stock
G · Senior · #2 · 6' 4" · 206 lbs
From Baldwinsville, NY
Live player file
Latest source check Aug 15, 2026
Position
Guard
Class
Senior
Jersey
#2
Height
6' 4"
Weight
206 lbs
Hometown
Sideline market estimate
$1.1M
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
J.J. Starling is a 6' 4" 206 lbs Senior Guard for Syracuse and is listed by ESPN from Baldwinsville, NY. The Sideline places the player 2nd within the current Syracuse men's basketball roster and No. 238 nationally across the tracked NIL market. The $1.1M headline is The Sideline's best current estimate and $1.1M is the allocation used to reconcile the sport pool.
Pool share by sport
18.0%
Men's Basketball pool: $6.1M
Pool share of school
4.2%
Syracuse roster market: $26.1M
Roster dollars tracked
$6.1M
Syracuse Men's Basketball pool-accounting sum
Coverage hits
2
Recent NIL-related articles found
Baldwinsville, NY
Roster status
Active
Current listing
Syracuse Orange
Sideline Data Desk
Lead guards receive a premium for possession control, scoring creation, and year-round visibility in the transfer and commercial markets. For J.J. Starling, the current roster role, class, recruiting signal, program market, and available market evidence produce a $1.1M headline case.
The visible base estimate is $1.1M. The pool-accounting allocation is $1.1M, equal to about 18.0% of the Syracuse men's basketball market. The player ranks 2nd on that roster and No. 238 in The Sideline's national player index.
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Syracuse NIL
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Other Syracuse G estimates.
