The Sideline NIL ReportSMU Football
SMU sideline stock
Cole Leinart
QB · Freshman · #12 · 6' 3" · 185 lbs · 3★ recruit
From Los Angeles, CA
Loading live player file…
Sideline market estimate
$143K
SMU sideline stock
Cole Leinart
QB · Freshman · #12 · 6' 3" · 185 lbs · 3★ recruit
From Los Angeles, CA
Loading live player file…
Sideline market estimate
$143K
SMU sideline stock
QB · Freshman · #12 · 6' 3" · 185 lbs
★★★★★3★ RecruitFrom Los Angeles, CA
Live player file
Latest source check Aug 15, 2026
Position
Quarterback
Class
Freshman
Jersey
#12
Height
6' 3"
Weight
185 lbs
Hometown
Sideline market estimate
$143K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $127.5K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Cole Leinart is a 6' 3" 185 lbs Freshman Quarterback for SMU and is listed by ESPN from Los Angeles, CA. The Sideline places the player 25th within the current SMU football roster. The $143K headline is The Sideline's best current estimate and $127.5K is the allocation used to reconcile the sport pool.
Pool share by sport
0.8%
Football pool: $16.65M
Pool share of school
0.5%
SMU roster market: $26.9M
Roster dollars tracked
$16.65M
SMU Football pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Los Angeles, CA
Roster status
Active
Current listing
SMU Mustangs
Recruit rating
3-star
Recruiting profile
3-star / No. 2828 nationally
Rating: 0.8333
High school: Redondo Union
From: Redondo Beach, CA
Class: 2026 / QB
Sideline Data Desk
Quarterbacks receive the strongest football premium because role scarcity, weekly visibility, and offensive control compound their market value. For Cole Leinart, the current roster role, class, recruiting signal, program market, and available market evidence produce a $143K headline case.
The visible base estimate is $143K. The pool-accounting allocation is $127.5K, equal to about 0.8% of the SMU football market. The player ranks 25th on that roster.
School NIL Page
SMU NIL
Full school breakdown, roster search, market tiers, and position-by-position comps.
School Hub
Hub not live yet
This program has a NIL page, but no dedicated community hub is wired up yet.
We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.
Other SMU QB estimates.
