The Sideline NIL ReportSMU Men's Basketball
SMU sideline stock
B.J. Davis-Ray
G · Freshman · #9 · 6' 6" · 195 lbs
From St. Louis, MO
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Sideline market estimate
$432K
SMU sideline stock
B.J. Davis-Ray
G · Freshman · #9 · 6' 6" · 195 lbs
From St. Louis, MO
Loading live player file…
Sideline market estimate
$432K
SMU sideline stock
G · Freshman · #9 · 6' 6" · 195 lbs
From St. Louis, MO
Live player file
Latest source check Aug 15, 2026
Position
Guard
Class
Freshman
Jersey
#9
Height
6' 6"
Weight
195 lbs
Hometown
Sideline market estimate
$432K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $412K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
B.J. Davis-Ray is a 6' 6" 195 lbs Freshman Guard for SMU and is listed by ESPN from St. Louis, MO. The Sideline places the player 6th within the current SMU men's basketball roster. The $432K headline is The Sideline's best current estimate and $412K is the allocation used to reconcile the sport pool.
Pool share by sport
6.8%
Men's Basketball pool: $6.1M
Pool share of school
1.5%
SMU roster market: $26.9M
Roster dollars tracked
$6.1M
SMU Men's Basketball pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
St. Louis, MO
Roster status
Active
Current listing
SMU Mustangs
Sideline Data Desk
Lead guards receive a premium for possession control, scoring creation, and year-round visibility in the transfer and commercial markets. For B.J. Davis-Ray, the current roster role, class, recruiting signal, program market, and available market evidence produce a $432K headline case.
The visible base estimate is $432K. The pool-accounting allocation is $412K, equal to about 6.8% of the SMU men's basketball market. The player ranks 6th on that roster.
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