The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For Dominique McKenzie, the current roster role, class, recruiting signal, program market, and available market evidence produce a $326K headline case.

The visible base estimate is $326K. The pool-accounting allocation is $349K, equal to about 7.9% of the San Jose State football market. The player ranks 3rd on that roster.

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NIL coverage and deal chatter

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