The Sideline NIL ReportPurdue Men's Basketball
Purdue sideline stock
Jack Lusk
G · Junior · #9 · 6' 4" · 195 lbs
From Elkhorn, NE
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Sideline market estimate
$1.25M
Purdue sideline stock
Jack Lusk
G · Junior · #9 · 6' 4" · 195 lbs
From Elkhorn, NE
Loading live player file…
Sideline market estimate
$1.25M
Live player file
Latest source check Aug 15, 2026
Position
Guard
Class
Junior
Jersey
#9
Height
6' 4"
Weight
195 lbs
Hometown
Sideline market estimate
$1.25M
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $1.36M
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Jack Lusk is a 6' 4" 195 lbs Junior Guard for Purdue and is listed by ESPN from Elkhorn, NE. The Sideline places the player 1st within the current Purdue men's basketball roster and No. 175 nationally across the tracked NIL market. The $1.25M headline is The Sideline's best current estimate and $1.36M is the allocation used to reconcile the sport pool.
Pool share by sport
25.6%
Men's Basketball pool: $5.3M
Pool share of school
5.5%
Purdue roster market: $24.85M
Roster dollars tracked
$5.3M
Purdue Men's Basketball pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Elkhorn, NE
Roster status
Active
Current listing
Purdue Boilermakers
Sideline Data Desk
Lead guards receive a premium for possession control, scoring creation, and year-round visibility in the transfer and commercial markets. For Jack Lusk, the current roster role, class, recruiting signal, program market, and available market evidence produce a $1.25M headline case.
The visible base estimate is $1.25M. The pool-accounting allocation is $1.36M, equal to about 25.6% of the Purdue men's basketball market. The player ranks 1st on that roster and No. 175 in The Sideline's national player index.
School NIL Page
Purdue NIL
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Other Purdue G estimates.
