The Sideline NIL ReportOld Dominion Men's Basketball
Old Dominion sideline stock
Rieco Hellams
G · Junior · #11 · 5' 10" · 165 lbs
From Washington, DC
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Sideline market estimate
$81K
Old Dominion sideline stock
Rieco Hellams
G · Junior · #11 · 5' 10" · 165 lbs
From Washington, DC
Loading live player file…
Sideline market estimate
$81K
Old Dominion sideline stock
G · Junior · #11 · 5' 10" · 165 lbs
From Washington, DC
Live player file
Latest source check Aug 15, 2026
Position
Guard
Class
Junior
Jersey
#11
Height
5' 10"
Weight
165 lbs
Hometown
Sideline market estimate
$81K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Rieco Hellams is a 5' 10" 165 lbs Junior Guard for Old Dominion and is listed by ESPN from Washington, DC. The Sideline places the player 6th within the current Old Dominion men's basketball roster. The $81K headline is The Sideline's best current estimate and $81K is the allocation used to reconcile the sport pool.
Pool share by sport
5.4%
Men's Basketball pool: $1.5M
Pool share of school
1.4%
Old Dominion roster market: $5.85M
Roster dollars tracked
$1.5M
Old Dominion Men's Basketball pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Washington, DC
Roster status
Active
Current listing
Old Dominion Monarchs
Sideline Data Desk
Lead guards receive a premium for possession control, scoring creation, and year-round visibility in the transfer and commercial markets. For Rieco Hellams, the current roster role, class, recruiting signal, program market, and available market evidence produce a $81K headline case.
The visible base estimate is $81K. The pool-accounting allocation is $81K, equal to about 5.4% of the Old Dominion men's basketball market. The player ranks 6th on that roster.
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Old Dominion NIL
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Other Old Dominion G estimates.
