Quarterbacks receive the strongest football premium because role scarcity, weekly visibility, and offensive control compound their market value. For Asa Johnson, the current roster role, class, recruiting signal, program market, and available market evidence produce a $110K headline case.

The visible base estimate is $110K. The pool-accounting allocation is $93K, equal to about 2.7% of the Northern Illinois football market. The player ranks 8th on that roster.

Stay in the school universe

NIL coverage and deal chatter

We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.