The Sideline NIL ReportNorthern Colorado Football
Northern Colorado sideline stock
Kenny Lueth
QB · Junior · #12 · 6' 4" · 225 lbs
From Rocklin, CA
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Sideline market estimate
$89K
Northern Colorado sideline stock
Kenny Lueth
QB · Junior · #12 · 6' 4" · 225 lbs
From Rocklin, CA
Loading live player file…
Sideline market estimate
$89K
Northern Colorado sideline stock
QB · Junior · #12 · 6' 4" · 225 lbs
From Rocklin, CA
Live player file
Latest source check Aug 15, 2026
Position
Quarterback
Class
Junior
Jersey
#12
Height
6' 4"
Weight
225 lbs
Hometown
Sideline market estimate
$89K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $82K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Kenny Lueth is a 6' 4" 225 lbs Junior Quarterback for Northern Colorado and is listed by ESPN from Rocklin, CA. The Sideline places the player 5th within the current Northern Colorado football roster. The $89K headline is The Sideline's best current estimate and $82K is the allocation used to reconcile the sport pool.
Pool share by sport
5.0%
Football pool: $1.65M
Pool share of school
2.1%
Northern Colorado roster market: $3.85M
Roster dollars tracked
$1.65M
Northern Colorado Football pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Rocklin, CA
Roster status
Active
Current listing
Northern Colorado Bears
Transfer history
Northern Illinois to Northern Colorado
2025 portal cycle / Feb 11, 2025 / Immediate
Sideline Data Desk
Quarterbacks receive the strongest football premium because role scarcity, weekly visibility, and offensive control compound their market value. For Kenny Lueth, the current roster role, class, recruiting signal, program market, and available market evidence produce a $89K headline case.
The visible base estimate is $89K. The pool-accounting allocation is $82K, equal to about 5.0% of the Northern Colorado football market. The player ranks 5th on that roster.
School NIL Page
Northern Colorado NIL
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Other Northern Colorado QB estimates.
