North Carolina · football

Paul Billups II

WR · Sophomore · #11 · 6' 2" · 195 lbs

From Chesapeake, VA

Estimated 2026 NIL Value

$170K to $500K

Midpoint estimate: $315Kmedium confidence

How we got there

North Carolina total NIL spend$30M
Football pool share$23.4M
Average per roster spot$222.9K
Position (WR) multiplier4.50x
Class year (Sophomore) multiplier0.85x
Jersey heuristic1.10x

Estimates use public school spend, sport pool share, and player-specific multipliers. They do not include individual collective deals or production stats, so real values can vary.

Other North Carolina WRs

Shanard Clower

Freshman · #85

$150K

Chris Culliver

Junior · #3

$560K

Javarius Green

Freshman · #9

$205K

Aziah Johnson

Sophomore · #81

$285K

Nathan Leacock

Sophomore · #15

$315K

Kobe Paysour

Senior · #8

$680K

ESPN profile