Michigan · football

Donovan Johnson

RB · Freshman · #26 · 6' 0" · 215 lbs

From Savannah, GA

Estimated 2026 NIL Value

$70K to $205K

Midpoint estimate: $125Kmedium confidence

How we got there

Michigan total NIL spend$44M
Football pool share$34.32M
Average per roster spot$326.9K
Position (RB) multiplier2.60x
Class year (Freshman) multiplier0.45x
Jersey heuristic1.00x

Estimates use public school spend, sport pool share, and player-specific multipliers. They do not include individual collective deals or production stats, so real values can vary.

Other Michigan RBs

Justice Haynes

Junior · #22

$390K

Micah Ka'apana

Sophomore · #25

$265K

Bryson Kuzdzal

Junior · #24

$390K

Jordan Marshall

Sophomore · #23

$265K

Tomas O'Meara

Sophomore · #36

$240K

Jasper Parker

Freshman · #27

$125K

ESPN profile