The Sideline NIL ReportMichigan Football
Michigan sideline stock
Donovan Johnson
RB · Sophomore · #26 · 6' 0" · 215 lbs · 4★ recruit
From Savannah, GA
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Sideline market estimate
$474.3K
Michigan sideline stock
Donovan Johnson
RB · Sophomore · #26 · 6' 0" · 215 lbs · 4★ recruit
From Savannah, GA
Loading live player file…
Sideline market estimate
$474.3K
Michigan sideline stock
RB · Sophomore · #26 · 6' 0" · 215 lbs
★★★★Live player file
Latest source check Aug 15, 2026
Position
Running Back
Class
Sophomore
Jersey
#26
Height
6' 0"
Weight
215 lbs
Hometown
From Savannah, GA
Sideline market estimate
$474.3K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $412K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Donovan Johnson is a 6' 0" 215 lbs Sophomore Running Back for Michigan and is listed by ESPN from Savannah, GA. The Sideline places the player 21st within the current Michigan football roster. The $474.3K headline is The Sideline's best current estimate and $412K is the allocation used to reconcile the sport pool.
Pool share by sport
1.4%
Football pool: $30M
Pool share of school
1.0%
Michigan roster market: $41.6M
Roster dollars tracked
$30M
Michigan Football pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Savannah, GA
Roster status
Active
Current listing
Michigan Wolverines
Recruit rating
3-star
Recruiting profile
3-star / No. 1030 nationally
Rating: 0.8722
High school: Pine Forest
From: Fayetteville, NC
Class: 2026 / IOL
Sideline Data Desk
The model rewards proven offensive skill players for touch volume, highlight potential, and consumer-facing visibility. For Donovan Johnson, the current roster role, class, recruiting signal, program market, and available market evidence produce a $474.3K headline case.
The visible base estimate is $474.3K. The pool-accounting allocation is $412K, equal to about 1.4% of the Michigan football market. The player ranks 21st on that roster.
We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.
Other Michigan RB estimates.
