The Sideline NIL ReportMichigan Football
Michigan sideline stock
Brady Norton
OL · Senior · #70 · 6' 4" · 312 lbs · 3★ recruit
From Mission Viejo, CA
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Sideline market estimate
$500K
Michigan sideline stock
Brady Norton
OL · Senior · #70 · 6' 4" · 312 lbs · 3★ recruit
From Mission Viejo, CA
Loading live player file…
Sideline market estimate
$500K
Michigan sideline stock
OL · Senior · #70 · 6' 4" · 312 lbs
★★★★Live player file
Latest source check Aug 15, 2026
Position
Offensive Lineman
Class
Senior
Jersey
#70
Height
6' 4"
Weight
312 lbs
Hometown
From Mission Viejo, CA
Sideline market estimate
$500K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation; reviewed August 9, 2026.
Market benchmark: On3 published estimate .
Confidence meter
High confidenceThe Sideline's estimate is strongly supported by current market evidence, roster role, and school-level spending context.
Brady Norton is a 6' 4" 312 lbs Senior Offensive Lineman for Michigan and is listed by ESPN from Mission Viejo, CA. The Sideline places the player 14th within the current Michigan football roster. The $500K headline is The Sideline's best current estimate, calibrated against current market evidence reviewed August 9, 2026. It is not a reported contract or salary figure.
Pool share by sport
1.7%
Football pool: $30M
Pool share of school
1.2%
Michigan roster market: $41.6M
Roster dollars tracked
$30M
Michigan Football pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Mission Viejo, CA
Roster status
Active
Current listing
Michigan Wolverines
Recruit rating
3-star
Transfer history
Cal Poly to Michigan
2025 portal cycle / Dec 17, 2024 / Immediate
Sideline Data Desk
Offensive-line value is driven by starting scarcity, retention importance, recruiting pedigree, and the premium attached to protecting high-value offenses. For Brady Norton, the current roster role, class, recruiting signal, program market, and available market evidence produce a $500K headline case.
The visible base estimate is $500K. The pool-accounting allocation is $500K, equal to about 1.7% of the Michigan football market. The player ranks 14th on that roster.
We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.
Other Michigan OL estimates.
