Louisville · basketball

London Johnson

G · Junior · #5 · 6' 3" · 175 lbs

From Norcross, GA

Estimated 2026 NIL Value

$280K to $810K

Midpoint estimate: $510Kmedium confidence

How we got there

Louisville total NIL spend$29M
Basketball pool share$3.77M
Average per roster spot$251.3K
Position (G) multiplier2.40x
Class year (Junior) multiplier1.25x
Jersey heuristic1.35x

Estimates use public school spend, sport pool share, and player-specific multipliers. They do not include individual collective deals or production stats, so real values can vary.

Other Louisville Gs

J'Vonne Hadley

Senior · #1

$610K

Will Hanke

Freshman · #33

$135K

Spencer Legg

Senior · #55

$450K

Isaac McKneely

Senior · #10

$500K

Kobe Rodgers

Senior · #11

$500K

Cole Sherman

Senior · #4

$610K

ESPN profile