Kentucky · football

J.J. Hester

WR · Senior · #4 · 6' 5" · 203 lbs

From Tulsa, OK

Estimated 2026 NIL Value

$530K to $1.55M

Midpoint estimate: $970Kmedium confidence

How we got there

Kentucky total NIL spend$43M
Football pool share$33.54M
Average per roster spot$319.4K
Position (WR) multiplier4.50x
Class year (Senior) multiplier1.50x
Jersey heuristic1.35x

Estimates use public school spend, sport pool share, and player-specific multipliers. They do not include individual collective deals or production stats, so real values can vary.

Other Kentucky WRs

Preston Bowman

Freshman · #89

$215K

Ashton Cozart

Sophomore · #80

$405K

Rico Crowder

Freshman · #33

$215K

Aumad Edwards

Freshman · #40

$215K

Fred Farrier II

Senior · #13

$790K

Hardley Gilmore IV

Sophomore · #17

$450K

ESPN profile