James Madison · football

Tre Leonard

RB · Freshman · #29 · 5' 10" · 189 lbs

From Florence, SC

Estimated 2026 NIL Value

$19K to $51K

Midpoint estimate: $35Kmedium confidence

How we got there

James Madison total NIL spend$13M
Football pool share$10.14M
Average per roster spot$96.6K
Position (RB) multiplier1.70x
Class year (Freshman) multiplier0.75x
Jersey heuristic1.00x
Roster role proxy0.85x

Estimates use school spend, sport pool share, roster role/depth proxies, and player-specific multipliers. Confirmed top-100 values override the model; all other values are independent estimates, not official disclosures.

Other James Madison RBs

Ayo Adeyi

Senior · #5

$120K

Jordan Fuller

Senior · #23

$110K

Wayne Knight

Junior · #3

$55K

Jobi Malary

Senior · #28

$51K

Jackson McCarter

Freshman · #21

$36.5K

George Pettaway

Junior · #6

$55K

ESPN profile