Lead guards receive a premium for possession control, scoring creation, and year-round visibility in the transfer and commercial markets. For AJ Redd, the current roster role, class, recruiting signal, program market, and available market evidence produce a $1.0M headline case.

The visible base estimate is $1.0M. The pool-accounting allocation is $1.0M, equal to about 14.9% of the Illinois men's basketball market. The player ranks 2nd on that roster and No. 310 in The Sideline's national player index.

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