Duke · football

Peyton Jones

RB · Junior · #5 · 5' 10" · 195 lbs

From Norfolk, VA

Estimated 2026 NIL Value

$180K to $520K

Midpoint estimate: $325Kmedium confidence

How we got there

Duke total NIL spend$30M
Football pool share$23.4M
Average per roster spot$222.9K
Position (RB) multiplier2.60x
Class year (Junior) multiplier1.25x
Jersey heuristic1.35x

Estimates use public school spend, sport pool share, and player-specific multipliers. They do not include individual collective deals or production stats, so real values can vary.

Other Duke RBs

Travis Bates

Junior · #13

$265K

Cole Denson

Sophomore · #28

$165K

Jaquez Moore

Senior · #9

$390K

Nate Sheppard

Freshman · #20

$96K

ESPN profile