Columbia · football

Malachi Mercer

LB · Junior · #45 · 6' 1" · 225 lbs

From Westfield, NJ

Estimated 2026 NIL Value

$100 to $500

Midpoint estimate: $200medium confidence

How we got there

Columbia total NIL spend$900K
Football pool share$702K
Average per roster spot$7.0K
Position (LB) multiplier1.25x
Class year (Junior) multiplier1.05x
Jersey heuristic1.00x
Roster role proxy0.06x

Estimates use school spend, sport pool share, roster role/depth proxies, and player-specific multipliers. Confirmed top-100 values override the model; all other values are independent estimates, not official disclosures.

Other Columbia LBs

Drew Burmeister

Freshman · #19

$900

Caleb Chijoke Ihegihu

Sophomore · #12

$1K

Liam Donagher

Sophomore · #33

$1K

James Fealy

Sophomore · #35

$1K

Brendan Fournier

Freshman · #47

$900

AJ George

Junior · #18

$1K

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