BYU · football

Rowan Reay

WR · Junior · #29 · 6' 4" · 190 lbs

From Provo, UT

Estimated 2026 NIL Value

$245K to $710K

Midpoint estimate: $445Kmedium confidence

How we got there

BYU total NIL spend$32M
Football pool share$24.96M
Average per roster spot$237.7K
Position (WR) multiplier4.50x
Class year (Junior) multiplier1.25x
Jersey heuristic1.00x

Estimates use public school spend, sport pool share, and player-specific multipliers. They do not include individual collective deals or production stats, so real values can vary.

Other BYU WRs

Tiger Bachmeier

Junior · #19

$490K

Reggie Frischknecht

Sophomore · #18

$335K

Cody Hagen

Sophomore · #5

$410K

Kila Keone

Freshman · #84

$160K

Parker Kingston

Junior · #11

$490K

Dominique McKenzie

Freshman · #89

$160K

ESPN profile