The Sideline NIL ReportBethune-Cookman Men's Basketball
Bethune-Cookman sideline stock
Seneca Willoughby
G · Senior · #3 · 6' 3" · 185 lbs
From Philadelphia, PA
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Sideline market estimate
$364.3K
Bethune-Cookman sideline stock
Seneca Willoughby
G · Senior · #3 · 6' 3" · 185 lbs
From Philadelphia, PA
Loading live player file…
Sideline market estimate
$364.3K
Bethune-Cookman sideline stock
G · Senior · #3 · 6' 3" · 185 lbs
From Philadelphia, PA
Live player file
Latest source check Aug 15, 2026
Position
Guard
Class
Senior
Jersey
#3
Height
6' 3"
Weight
185 lbs
Hometown
Sideline market estimate
$364.3K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Seneca Willoughby is a 6' 3" 185 lbs Senior Guard for Bethune-Cookman and is listed by ESPN from Philadelphia, PA. The Sideline places the player 1st within the current Bethune-Cookman men's basketball roster. The $364.3K headline is The Sideline's best current estimate and $364.3K is the allocation used to reconcile the sport pool.
Pool share by sport
22.8%
Men's Basketball pool: $1.6M
Pool share of school
7.9%
Bethune-Cookman roster market: $4.6M
Roster dollars tracked
$1.6M
Bethune-Cookman Men's Basketball pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
Philadelphia, PA
Roster status
Active
Current listing
Bethune-Cookman Wildcats
Sideline Data Desk
Lead guards receive a premium for possession control, scoring creation, and year-round visibility in the transfer and commercial markets. For Seneca Willoughby, the current roster role, class, recruiting signal, program market, and available market evidence produce a $364.3K headline case.
The visible base estimate is $364.3K. The pool-accounting allocation is $364.3K, equal to about 22.8% of the Bethune-Cookman men's basketball market. The player ranks 1st on that roster.
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Bethune-Cookman NIL
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Other Bethune-Cookman G estimates.
