The Sideline NIL ReportBall State Football
Ball State sideline stock
Keldric Luster
QB · Junior · #6 · 5' 10" · 248 lbs · 3★ recruit
From McKinney, TX
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Sideline market estimate
$315K
Ball State sideline stock
Keldric Luster
QB · Junior · #6 · 5' 10" · 248 lbs · 3★ recruit
From McKinney, TX
Loading live player file…
Sideline market estimate
$315K
Ball State sideline stock
QB · Junior · #6 · 5' 10" · 248 lbs
★★★★Live player file
Latest source check Aug 20, 2026
Position
Quarterback
Class
Junior
Jersey
#6
Height
5' 10"
Weight
248 lbs
Hometown
From McKinney, TX
Sideline market estimate
$315K
Best current Sideline estimate based on role, roster, recruiting, current market evidence, and school-pool reconciliation.
Pool-accounting allocation: $829K
Confidence meter
Watchlist confidenceWe have enough context to frame the range, but not enough sourced detail to call it tight.
Keldric Luster is a 5' 10" 248 lbs Junior Quarterback for Ball State and is listed by ESPN from McKinney, TX. The Sideline places the player 1st within the current Ball State football roster. The $315K headline is The Sideline's best current estimate and $829K is the allocation used to reconcile the sport pool.
Pool share by sport
19.7%
Football pool: $4.2M
Pool share of school
11.1%
Ball State roster market: $7.5M
Roster dollars tracked
$4.2M
Ball State Football pool-accounting sum
Coverage hits
0
No fresh NIL chatter found
McKinney, TX
Roster status
Active
Current listing
Ball State Cardinals
Recruit rating
3-star
Recruiting profile
3-star / No. 1553 nationally
Rating: 0.8453
High school: McKinney
From: McKinney, TX
Class: 2023 / QB
Transfer history
Texas State to Ball State
2026 portal cycle / Jan 9, 2026 / Immediate
SMU to Texas State
2025 portal cycle / Apr 24, 2025 / Immediate
Sideline Data Desk
Quarterbacks receive the strongest football premium because role scarcity, weekly visibility, and offensive control compound their market value. For Keldric Luster, the current roster role, class, recruiting signal, program market, and available market evidence produce a $315K headline case.
The visible base estimate is $315K. The pool-accounting allocation is $829K, equal to about 19.7% of the Ball State football market. The player ranks 1st on that roster.
We search for NIL, deal, endorsement, and collective coverage so actual player articles are more likely to surface here.
Other Ball State QB estimates.
