Auburn · football

Will Upton

WR · Sophomore · #80 · 5' 9" · 181 lbs

From Jackson, MS

Estimated 2026 NIL Value

$205K to $590K

Midpoint estimate: $370Kmedium confidence

How we got there

Auburn total NIL spend$39M
Football pool share$30.42M
Average per roster spot$289.7K
Position (WR) multiplier4.50x
Class year (Sophomore) multiplier0.85x
Jersey heuristic1.00x

Estimates use public school spend, sport pool share, and player-specific multipliers. They do not include individual collective deals or production stats, so real values can vary.

Other Auburn WRs

Bryce Cain

Freshman · #6

$265K

Cam Coleman

Sophomore · #8

$500K

Horatio Fields

Senior · #5

$880K

Cam'Ron King

Freshman · #85

$195K

N'Nonye Marcus

Sophomore · #82

$370K

Malcolm Simmons

Sophomore · #4

$500K

ESPN profile