South Dakota · football

Mackenson Owens

RB · Junior · #23 · 6' 0" · 230 lbs

From Aurora, NE

Estimated 2026 NIL Value

$3.5K to $9K

Midpoint estimate: $6.5Kmedium confidence

How we got there

South Dakota total NIL spend$1.6M
Football pool share$1.25M
Average per roster spot$11.9K
Position (RB) multiplier1.70x
Class year (Junior) multiplier1.05x
Jersey heuristic1.04x
Roster role proxy0.85x

Estimates use school spend, sport pool share, roster role/depth proxies, and player-specific multipliers. Confirmed top-100 values override the model; all other values are independent estimates, not official disclosures.

Other South Dakota RBs

Julius Ellens

Freshman · #34

$9K

Carson Fletcher

Freshman · #33

$9K

Keyondray Jones-Logan

Junior · #7

$6.5K

L.J. Phillips Jr.

Sophomore · #24

$5.5K

Charles Pierre Jr.

Junior · #3

$6.5K

Reid Watkins

Freshman · #5

$1.5K

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