Pittsburgh · football

Justin Cook

RB · Senior · #28 · 5' 10" · 175 lbs

From Harrisburg, PA

Estimated 2026 NIL Value

$105K to $250K

Midpoint estimate: $185Kmedium confidence

How we got there

Pittsburgh total NIL spend$23M
Football pool share$17.94M
Average per roster spot$170.9K
Position (RB) multiplier1.70x
Class year (Senior) multiplier1.10x
Jersey heuristic1.00x
Roster role proxy1.75x

Estimates use school spend, sport pool share, roster role/depth proxies, and player-specific multipliers. Confirmed top-100 values override the model; all other values are independent estimates, not official disclosures.

Other Pittsburgh RBs

Jaylin Brown

Freshman · #27

$125K

Derrick Davis Jr.

Senior · #34

$185K

Juelz Goff

Freshman · #26

$125K

Synkwan Smith

Freshman · #20

$64K

ESPN profile