Michigan · football

Cole Sullivan

LB · Sophomore · #23 · 6' 3" · 230 lbs

From Pittsburgh, PA

Estimated 2026 NIL Value

$110K to $325K

Midpoint estimate: $205Kmedium confidence

How we got there

Michigan total NIL spend$44M
Football pool share$34.32M
Average per roster spot$326.9K
Position (LB) multiplier2.00x
Class year (Sophomore) multiplier0.85x
Jersey heuristic1.10x

Estimates use public school spend, sport pool share, and player-specific multipliers. They do not include individual collective deals or production stats, so real values can vary.

Other Michigan LBs

Troy Bowles

Junior · #18

$300K

Ernest Hausmann

Senior · #15

$360K

Jaydon Hood

Senior · #34

$325K

Zach Ludwig

Sophomore · #43

$185K

Rocco Milia

Senior · #40

$325K

Nathaniel Owusu-Boateng

Freshman · #12

$110K

ESPN profile