Louisville · football

Destin Cheirs

DB · Freshman · #36 · 6' 2" · 185 lbs

From Madisonville, KY

Estimated 2026 NIL Value

$42.5K to $125K

Midpoint estimate: $78Kmedium confidence

How we got there

Louisville total NIL spend$29M
Football pool share$22.62M
Average per roster spot$215.4K
Position (DB) multiplier2.40x
Class year (Freshman) multiplier0.45x
Jersey heuristic1.00x

Estimates use public school spend, sport pool share, and player-specific multipliers. They do not include individual collective deals or production stats, so real values can vary.

Other Louisville DBs

Justin Agu

Junior · #13

$235K

JoJo Evans Jr.

Senior · #27

$260K

Corey Gordon

Junior · #24

$235K

Antonio Harris

Freshman · #20

$85K

Tayon Holloway

Junior · #25

$235K

D'Angelo Hutchinson

Senior · #21

$285K

ESPN profile