California · basketball

Jovani Ruff

G · Freshman · #0 · 6' 5" · 175 lbs

From Long Beach, CA

Estimated 2026 NIL Value

$400 to $1.5K

Midpoint estimate: $800medium confidence

How we got there

California total NIL spend$21M
Basketball pool share$2.73M
Average per roster spot$151.7K
Position (G) multiplier1.60x
Class year (Freshman) multiplier0.75x
Jersey heuristic1.00x
Roster role proxy0.12x

Estimates use school spend, sport pool share, roster role/depth proxies, and player-specific multipliers. Confirmed top-100 values override the model; all other values are independent estimates, not official disclosures.

Other California Gs

Dai Dai Ames

Junior · #7

$405K

Luke Butler

Freshman · #15

$365K

DeJuan Campbell

Senior · #1

$110K

Semetri Carr

Freshman · #3

$100K

Jorell Clark

Freshman · #6

$22K

Nolan Dorsey

Senior · #21

$25K

ESPN profile