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NIL Spending · Head-to-Head 2026

Notre Dame
Independent · #26
$33M
VS

Penn State
Big Ten · #13
$40M
45.2%Spending Split54.8%
Penn State spends approximately $7M more on NIL than Notre Dame — a 18% gap.
By the Numbers
Estimated NIL Spend
$33M
$40M
National Rank
#26
#13
Conference
Independent
Big Ten
Spending Gap
-$7M
+$7M
Notre Dame — by sport
- Football$22M
- Men's Basketball$4M
- Hockey$2M
- Olympic Sports$5M
Penn State — by sport
- Football$24M
- Men's Basketball$6M
- Wrestling$4M
- Olympic Sports$6M
More Notre Dame comparisons
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