NIL Tracker 2026
All 283 Division I programs ranked by estimated annual NIL spending
$2.3B
Total D1 NIL Spend
Est. 2025–26
$52M
#1 — Texas
Highest school
283
Schools Ranked
All D1 programs
$20.5M
Rev-Share Cap
House settlement
25 of 283 schoolsClick a row to expand
NIL Landscape at a Glance
$2.63B
Total D1 Spend
All listed programs
$1.77B
Power 4 Total
SEC, Big Ten, ACC, Big 12
$52M
#1 — Texas
Highest single school
283
Schools Listed
Incl. non-participants
Sport Allocation Methodology
Methodology & Sources
Total estimate across 365 programs: ~$2.3 billion (nil-ncaa.com, Opendorse, 2025–26)
Revenue sharing: $1.8B — Power 4 at or near $20.5M cap; others estimated at ~22% of operating revenue per nil-ncaa.com.
Third-party NIL / collectives: ~$500M. Only $166M has cleared the College Sports Commission's NIL Go portal as of March 2026, suggesting significant non-compliance with reporting requirements.
Service academies (Army, Navy, Air Force) are prohibited from any NIL activity by federal law and Department of Defense policy.
Ivy League schools benefit from exceptional alumni wealth (Wall Street, tech, law) producing meaningful commercial NIL deals. Harvard athletes have access to some of the highest-value personal brand deals of any non-revenue-sharing school.
Sources: nil-ncaa.com · Opendorse NIL at 4 (2026) · On3 NIL Valuations · CBS Sports (Dec 2025) · 247Sports · The Athletic (confidential coach survey) · Yahoo Sports / On3 (March 2026) · SI.com · blog.rallyfuel.com. All figures are estimates — NIL data remains privately held.